- #MUSIC PODCAST MAKER HOW TO#
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We do 3x to Twitter the first day, 2x to Facebook the first week. > Reshare the podcast episode multiple times. > Tease the next episode 24 hours ahead of time. People can play the audio right from their Twitter stream. Twitter has a really neat implementation of Soundcloud audio specifically. Here’s the Canva template that we’re using. Share these as standalone social updates with a link to iTunes. > Pin your episode tweet or Facebook post, featuring the iTunes URL.
#MUSIC PODCAST MAKER UPDATE#
There’s just so much creativity and fun to be had with promoting a podcast on social media.įor starters, share an update when the episode first goes live. We’re so lucky to have the amazing social networks that we do. Promote on social media … in a dozen different ways Share rich media, soundbites, video, images, teasers, evergreen - anything you can think of
^^ It’s this last one that we’re excited to experiment with in some fun ways. Hustle just as hard to distribute as you did to create.Here are the specifics from the Growth Hackers thread:
#MUSIC PODCAST MAKER FREE#
Here is the email we sent for Rand’s first episode (feel free to copy it if you’d like):įrom this thread on Growth Hackers, there’s some interesting advice to treat podcast promotion like you would content promotion, an area in which we have a bit more experience. Here’s an example of one of the images we made for Meghan’s episode:
#MUSIC PODCAST MAKER SERIES#
One idea is to send them a note on the day their podcast goes live and include a series of shareable media: What we’d love to do is make it easy for our guests to share and promote their podcast episode. HubSpot has over 1 million Facebook fans. We’re fortunate that our podcast has an interview format, where we get to talk to amazing people like Rand Fishkin of Moz and Meghan Keaney Anderson of HubSpot. Leverage your guest’s audience Make it easy for guests to share by creating snippets and quote images Here’s the big list of podcast promotion strategies we’re keen to try. I’ll link to some favorite resources at the end of this article as well. Some of the best advice I found dated all the way back to 2012, which shows just how long some folks have been excelling in the podcast game. Many thanks to the people and brands who have been generous to share their podcasting tips online.
#MUSIC PODCAST MAKER HOW TO#
🙂 How to promote a podcast: 10 strategies to try If you notice that a majority of the advice in this post is iTunes-related, now you know why. We’ll report back with the specific numbers that we find for The Science of Social Media podcast. She was our oracle: iTunes is really important. When we launched our culture-focused podcast, CultureLab, my teammate Courtney’s primary goal was getting to a good spot in the iTunes listings. I’ve heard similar rumblings from others, too. Scott Britton says, “Listens on SoundCloud and YouTube are pretty insignificant compared to iTunes.”Įrik Diehn says, “There’s basically Apple and then everybody else.” Nieman Lab claims “70 percent of podcast listening happens through iTunes or the native iOS Podcasts app.” I hadn’t realized just how key iTunes really was! In the process of researching how to promote a podcast, much of the advice kept centering on iTunes as the key channel for growth and attention. We’ll be sure to report back with what works! The #1 Goal: Do Really Great on iTunes! iTunes is responsible for as much as 70% of a podcast’s listens and downloads Here’s all we found and all that we’re excited to try. So we went to work, researching all the best tips and strategies for getting a podcast seen by as many people as possible, downloaded as many times as possible, and maybe hopefully listed on iTunes’ New and Noteworthy list. How do people promote podcasts? We didn’t know. … we needed a plan to promote the podcast. We did all the podcast things we were supposed to do in order to make a really great podcast - the interviews, the mixing, the uploading - and now that the time had come to press publish … Before we launched our Buffer podcast, so much of our time and energy (99.9% of it, I’d wager!) was spent getting the sounds and feel just right.
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